Education CRM for Schools and Education Providers
Student recruitment should not need a CRM specialist
SELMA’s education CRM helps teams manage enquiries, applications, offers and enrolments in one place, with automated follow-ups and clear pipeline visibility from first contact to enrolment.
Organization & Contacts
Build and maintain comprehensive relationships with employers, recruitment agents, partner institutions, and stakeholder organisations through hierarchical contact management. Track organisational structures, key decision-makers, and communication history within a unified system.
- Hierarchical organisation structures with multiple contacts and relationship types
- Complete interaction history with employers, agents, sponsors, and referral sources
- Quick access to key decision-makers with detailed profiles and contact information
Strengthen institutional partnerships with comprehensive contact management designed for education sector relationships.
Contact log
Maintain a complete interaction history with prospective students through a centralised timeline that records all touchpoints including phone calls, email correspondence, face-to-face meetings, and internal notes. Staff members can view the entire engagement history before contacting prospects, ensuring continuity and preventing duplicate outreach.
- Complete communication history in one place with timestamped interactions and user attribution
- View entire engagement context before every conversation ensuring personalised communication
- Prevent duplicate contact and confusion with clear visibility of previous interactions
Never lose track of a conversation again with comprehensive interaction history at your fingertips.
Enquiries management
Streamline the handling of student enquiries from initial contact through to enrolment decision with automated workflows and intelligent assignment rules. Capture enquiries from multiple channels including web forms, email, phone, and walk-ins into a unified queue.
- Unified enquiry queue from all channels with automated assignment to appropriate staff
- Response time tracking and SLA monitoring ensure timely follow-up
- Templates for consistent communication whilst maintaining personalisation
- Real-time dashboard shows enquiry volumes, conversion rates, and team performance
Turn more enquiries into enrolments with systematic enquiry management and automated workflows.
Education CRM
Purpose-built customer relationship management system designed specifically for education providers managing prospective students throughout the entire recruitment lifecycle. Track leads from initial awareness through enquiry, application, offer, and enrolment stages using customizable pipelines.
- Track prospective students through complete recruitment journey with customizable sales pipelines
- Automated lead scoring, qualification, and nurture campaigns trigger at key decision points
- Campaign attribution and conversion funnel analysis provide data-driven recruitment insights
- Role-based dashboards give admissions teams and executives relevant performance metrics
Transform your recruitment process with a CRM purpose-built for education, not adapted from sales software.
Form builder
Design and deploy custom web forms for capturing enquiries, applications, registrations, and feedback without requiring technical expertise. Drag-and-drop interface allows you to add fields, conditional logic, validation rules, and automatic confirmation emails.
- No coding required to build professional forms with conditional logic and validation
- Form submissions automatically create records in SELMA eliminating manual data entry
- Embed forms on your website or share via unique links for flexible deployment
Capture quality leads with custom forms that feed directly into your student management system.
Online shopfront
Transform your WordPress website into a complete course enrolment portal where prospective students can browse programme offerings, check real-time availability, view pricing, and complete enrolment directly online. Integration synchronises course information, intake dates, and capacity limits between SELMA and your website automatically.
- Students browse courses and enrol online 24/7 with real-time availability and pricing
- Secure online payment processing and automatic student account creation in SELMA
- Course information synchronises automatically between systems maintaining accuracy
Enable online enrolments that work whilst you sleep, reducing manual administration and accelerating time-to-enrolment.
Run a compliant, scalable education operation on one professional platform.
See how SELMA handles enrolment, compliance and delivery in a 30-minute walkthrough.
