Sell and Deliver Short Courses and Professional Training
Built for Training Providers Who Sell Courses Commercially
Whether you deliver first aid, liquor licensing, workplace health and safety, continuing professional development, or any other short course or event-based training, SELMA gives you a complete commercial training operation out of the box. Sell courses online, manage events and sessions, collect payment, automate communications, and issue certificates -- all without a separate platform.
Who Uses SELMA for Short Course and Professional Training
From one-day public courses to corporate programmes, SELMA runs the commercial side of training for providers across Australia and New Zealand.
First Aid Providers
Public courses, certificates on completion
Liquor Licensing Trainers
Short sessions that fill and refill weekly
WHS and Safety Training
Site inductions and refresher courses
CPD and Professional Development
Points-based learning for members
Corporate Training Providers
One booking, many employees
Trades and Technical Training
Practical sessions across multiple venues
Health and Allied Health Training
Workshops, renewals and attendance records
Leadership and Management Training
Multi-day programmes for corporate clients
RTOs and PTEs with Commercial Arms
Short courses and accredited delivery in one system
Everything You Need to Run a Commercial Training Business
Branded Online Shopfront
Publish your course catalogue to a branded online shopfront that reflects your organisation's identity. Students browse available courses, upcoming sessions, and dates without leaving your website. Real-time availability updates automatically as seats fill.
Online Payment Processing
Accept payment at the point of enrolment via Stripe integration. Credit card, debit card, and invoice payment options. Payment confirmation triggers automatic enrolment confirmation and joining instructions without any manual intervention.
Event and Session Management
Create courses with multiple sessions, dates, and locations. Manage trainer allocation, venue capacity, and session availability from a single interface. Reschedule sessions, move students between dates, and manage cancellations without administrative complexity.
Multi-Employee Enrolment Forms
Corporate clients enrol multiple employees in a single transaction using SELMA's multi-employee enrolment forms. One booking, one payment, multiple students -- ideal for workplace training providers managing bulk corporate registrations.
Automated Communications
Enrolment confirmations, joining instructions, pre-course reminders, post-course follow-ups, and certificate delivery all triggered automatically based on enrolment events. Reduce admin overhead and improve the student experience simultaneously.
Certificate Generation on Completion
Certificates of completion, attendance records, and statements of attainment generated and delivered automatically when a student completes a course. Branded templates, digital delivery, and records stored against the student profile for future reference.
Waitlist Management
When a session reaches capacity, students join a waitlist automatically. When a place becomes available, the next student on the waitlist is notified and given a time-limited window to complete their enrolment and payment.
Discount Codes and Promotional Pricing
Create and manage discount codes, promotional pricing, early bird rates, and group discounts. Apply discounts to specific courses, date ranges, or student groups. Track usage and measure the impact of promotional campaigns on enrolment volumes.
USI Verification at Enrolment
USI verification triggered automatically when a student enrols through the shopfront. Fee for service students are verified against the USI registry at the point of enrolment without any manual administration, keeping your AVETMISS records compliant from day one.
Reporting and Revenue Tracking
Real-time reporting on enrolment volumes, revenue by course, session fill rates, and payment status. Build custom reports and dashboards to track commercial performance alongside your accredited programme delivery.
The Native Form Builder -- Capture Every Enquiry
SELMA's native form builder lets you create custom enrolment forms, corporate booking forms, and enquiry forms directly in the system without third-party tools. Unlike standard web forms that only capture data when a student hits submit, SELMA tracks interactions from the very first keystroke -- giving your team visibility of every prospective student's engagement from the moment they start filling in a form, even if they do not complete it.
Build custom forms for different course types, corporate clients, or booking scenarios
Conditional logic adapts the form based on what the student selects -- for example, showing additional fields for corporate bookings
First keystroke tracking captures partial completions so your team can follow up with prospects who started but did not finish enrolling
Form submissions flow directly into SELMA's CRM as enquiries or enrolments without manual data transfer
USI collection and verification built into the enrolment form workflow
Why One Platform Beats Two
Many training providers who deliver both short commercial courses and accredited or funded programmes end up running two separate systems -- one for commercial course management and one for their SMS and compliance reporting. This creates duplicated student records, manual data transfer between systems, separate billing relationships, and a fragmented view of your organisation's performance.
SELMA eliminates this entirely. Your short course students and your accredited programme students share the same database. A student who enrols in a first aid course through your shopfront and later enrols in an accredited qualification has one record, one history, and one consistent experience -- managed entirely within SELMA.
One student record regardless of how a student was enrolled or what they are studying
One view of revenue across commercial and funded training streams
One subscription covering unlimited users across your whole team
One support team for your entire platform rather than two vendors to manage
Compliance reporting that draws on the same database as your commercial enrolments
NZQA unit standard reporting available for both commercial and accredited delivery
USI verified once and stored against the student record for all future enrolments
How SELMA Compares to Standalone Short Course Platforms
Feature | Standalone short course tools | SELMA SIS |
|---|---|---|
Pricing model | Per admin user -- costs grow with team | Flat subscription -- unlimited users |
Accredited programme management | No -- separate system required | Yes -- same platform |
Compliance reporting | No -- separate system required | Yes -- AU and NZ compliance built in |
Higher Education data models | No | Yes -- complex awards and dynamic grading |
International student management | No | Yes -- homestay, agents, advanced finance |
Native form builder with keystroke tracking | Limited | Yes -- first keystroke tracking |
AI workflow automation | Limited | Yes -- no-code workflow builder |
LMS integration | Available -- varies by platform | Bi-directional -- Moodle, Blackboard, Canvas, Cloud Assess |
Online payment processing | Yes | Yes -- Stripe integration |
Xero integration | Yes -- most platforms | Yes |
Branded online shopfront | Yes | Yes |
Event and session management | Yes | Yes |
Multi-employee enrolment forms | Yes | Yes |
Automated communications | Yes | Yes |
Certificate generation | Yes | Yes |
Waitlist management | Yes | Yes |
Discount codes | Yes | Yes |
NZQA unit standard reporting | No | Yes -- direct from SELMA |
ITR reporting | No | Yes -- direct API, no broker |
USI verification at enrolment | No | Yes -- automatic at point of enrolment |
Getting Started
SELMA's implementation team configures your shopfront, payment integration, enrolment forms, and automated communications as part of onboarding. Most organisations delivering short courses are operational within 2 to 4 weeks of starting the process.
from onboarding to operational
Shopfront setup and branding configuration included in onboarding
Stripe payment integration set up and tested before go-live
Email templates for confirmations, reminders, and certificates configured to your brand
Existing course and student data migrated if required
Staff training on course creation, session management, and reporting included
SDR and TEC compliance tools configured alongside your commercial delivery setup
USI verification configured and tested at the point of enrolment
State funding contract reconciliation tools configured if applicable
Frequently Asked Questions
- 01.
Can SELMA replace our existing short course management platform?
Yes. SELMA includes everything a standalone short course platform provides -- branded shopfront, online payment, event and session management, multi-employee enrolment, automated communications, certificates, waitlists, and discount codes. The advantage of SELMA over a standalone tool is that your short course operation sits inside the same platform as your accredited programmes and compliance reporting, eliminating the need for two separate systems.
- 02.
How does the online shopfront work?
SELMA's shopfront displays your course catalogue with available sessions, dates, locations, and pricing. Students browse and select their course, complete the enrolment form, and pay online in a single workflow. When a session is full, the shopfront automatically shows it as unavailable and offers waitlist registration. Your course catalogue updates in real time as sessions fill, close, or new dates are added.
- 03.
Can corporate clients enrol multiple employees at once?
Yes. SELMA's multi-employee enrolment forms allow a corporate client or HR manager to enrol multiple employees in a single transaction -- one booking form, one payment, multiple student records created simultaneously. This is particularly useful for workplace training providers delivering first aid, WHS, compliance training, or professional development to corporate clients who book in groups.
- 04.
Does SELMA handle both short courses and accredited or funded training?
Yes -- this is SELMA's key advantage over standalone short course platforms. Short course commercial enrolments and accredited programme enrolments share the same student database in SELMA. A student who books a first aid course through your shopfront and later enrols in an accredited qualification has one record and one history in your system. Compliance reporting draws on the same data as your commercial operations.
- 05.
How long does it take to set up?
Most organisations delivering short courses are operational within 2 to 4 weeks of starting onboarding. SELMA's implementation team configures your shopfront, Stripe payment integration, enrolment forms, email templates, and course catalogue as part of the process. Staff training is included.
See how SELMA's Professional Training Management works for your organisation.
Book a free 45-minute demo today.
