RTO Student Management Software, AI & CRM built for Australia
We need to talk about your Student Management System.
It's time for a serious think about whether your system is future-proof. SELMA is an all-in-one, highly secure operating system built for Australian RTOs. It speeds up your processes with AI and workflows, keeps you compliant across every state and territory, includes full CRM functionality to bring more students through the door, and comes with a finance module your management team will actually be happy with. The era of the old-school student management system is over. It's time to experience SELMA.
The all inclusive, AI Enabled Education operating system for Australia's VET sector
- 3M+Students Managed
- 100%Australia Compliant
- 8States & Territories
- 300%2026 AU Customer Growth
Seriously, this is the new way education runs:
- SELMA USERS ARE AI READY
Be AI Ready
What is really needed to get an RTO or VET provider AI ready?
- AUTOMATE UP TO 70% OF YOUR ADMIN
We automate your work
Comms, updates, completions, and so much more can be fully automated
- THE CRM IS FREE WITH EVERY SUBSCRIPTION
We get you more students
Start with enquiry management and get full CRM functionality at no extra cost
- SELMA USERS SAVE AND EARN MORE
We boost your bottom line
We don't just save you money with a fair price, we actually tightly manage your finances
- ACCREDITED COMPLIANCE IN ALL STATES
We keep you compliant
LLN, CRICOS, AVETMISS, TCSI, you name it...
- OH AND YES, WE ALSO DO STUDENT MANAGEMENT
We handle the day-to-day
Our bread and butter including enrolments, attendance, grading, learning, portals, finance, and much more
Be AI Ready
Being "AI ready" isn't a feature you bolt on. It's the foundation underneath everything. RTOs need a modern API and MCP server so AI tools can actually work with your data, cloud infrastructure that scales without breaking under load, and security that meets the same bar as your compliance obligations. Most legacy student management systems weren't built for any of this. SELMA was designed from the ground up on secure, AI-ready infrastructure, so your RTO can adopt AI safely instead of bolting it on as an afterthought.
Built on rock-solid, AI-ready cloud infrastructure in AWS, harnessing the power of Amazon Bedrock
AI safety-tested at every level, with guardrails and closed models that keep your data and students safe
Native SELMA AI features plus full MCP support, so your team's daily work speeds up without switching tools
We automate your work
RTO admin teams lose hours every week to repetitive tasks: chasing missing USIs, sending enrolment reminders, generating compliance reports, following up on incomplete units. SELMA's automation engine handles all of it in the background, triggered by the events that matter, like a new enquiry, an approaching census date, or an overdue assessment. Build workflows with AI assistance instead of spreadsheets and sticky notes, and give your team their time back for the work that actually needs a human.
Automated student comms: enrolment confirmations, reminders, and follow-ups triggered by real events, not manual effort
AI-assisted workflow builder for compliance reporting, census dates, and unit completions
Smart alerts for expiring visas, overdue assessments, and at-risk students before they become a problem
We get you more students
Most RTOs juggle enquiries across email, phone, web forms, and spreadsheets, and leads fall through the cracks. SELMA's built-in CRM captures every enquiry the moment it lands, tracks it through application and enrolment, and gives your marketing and admissions teams one pipeline to work from. No separate licence, no integration headaches. Just a single system that turns more enquiries into enrolled, compliant students.
Capture and manage enquiries from your website, agents, and referral partners in customised pipelines
Automated application follow-ups so no lead goes cold waiting on a manual call-back
Full visibility from first enquiry to enrolment, with reporting on conversion by course, campus, and channel
We boost your bottom line
Running an RTO means juggling tuition invoicing, refunds, debtor follow-ups, and state funding contract reconciliation, often across two or three disconnected tools. SELMA brings all of it into one finance module built specifically for the VET sector, so your finance team can chase payments, reconcile funding contracts, and report on revenue without switching systems. And because there's no per-user licensing, growing your team never means growing your software bill.
A serious finance module: invoicing, debtor management, refunds, payment allocation, invoicing, and accounting integrations
State funding contract management and reconciliation, built for Australian VET funding models
No per-user licensing, so your software costs don't grow every time you hire
We keep you compliant
Australian VET compliance means juggling AVETMISS submissions, USI verification, CRICOS obligations for international students, state and territory funding contract requirements, and TCSI reporting if you deliver higher education, often through tools that don't talk to each other. SELMA handles all of it natively, with built-in validation that catches errors before they become a failed NCVER submission or an ASQA audit finding. One system, every compliance obligation, updated as the rules change.
Built-in AVETMISS validation and direct NCVER NAT file submission, so errors get caught before lodgement
Native CRICOS, USI Registry, and training.gov.au integration for international and domestic compliance
TCSI reporting support for RTOs also delivering higher education programmes
We handle the day-to-day
Underneath the AI, automation, and CRM, SELMA is still, first and foremost, a serious student management system. Enrolments, attendance, assessment and grading, timetabling, and reporting all run on one platform, with dedicated portals for students, employers, parents, and agents so nobody's chasing information by email. It's the reliable core your RTO runs on every day, built to handle everything from a single-campus certificate provider to a multi-campus, multi-sector training organisation.
End-to-end enrolment, attendance, and assessment management, from application through to completion
Dedicated portals for students, employers, parents, and agents, cutting down email back-and-forth
Flexible curriculum builder that handles everything from one-day short courses to multi-year qualifications
Frequently Asked Questions
- 01.
What compliance does SELMA support for Australian RTOs?
SELMA supports AVETMISS reporting (NAT file generation and NCVER submission), USI verification via the USI Registry System, training.gov.au course imports, CRICOS international student compliance, and TCSI higher education reporting.
- 02.
Does SELMA charge per user?
No. SELMA uses a single subscription model with no per-user licensing fees. Your entire RTO team is covered under one plan regardless of how many staff members you have.
- 03.
Which state funding programmes does SELMA support?
SELMA supports all Australian state and territory government funding contracts including Victoria's Skills First, Queensland's Certificate 3 Guarantee, NSW Smart and Skilled, WA Jobs and Skills WA, SA Skills and Training, and programmes across ACT, TAS, and NT.
- 04.
Can SELMA replace our current RTO management system?
Yes. SELMA includes full data migration support from all major RTO management systems including AVETMISS-only tools, spreadsheets, and custom in-house systems.
- 05.
Is SELMA priced in Australian dollars?
Yes. All AU plans are priced in AUD, starting from $99/month, and scale with your enrolment volume.
- 06.
Is our data stored in Australia?
Yes. SELMA stores all Australian customer data within Australia on AWS infrastructure, meeting local data residency requirements.
- 07.
How long does it take to get set up?
Most RTOs are fully onboarded within 4 to 6 weeks including data migration, configuration, and staff training.
- 08.
Does SELMA integrate with training.gov.au and the USI Registry?
Yes. SELMA connects directly to training.gov.au for course and qualification imports, and to the USI Registry System for real-time USI verification, so students can't be enrolled without a valid, verified USI.
- 09.
Can SELMA manage CRICOS and international student compliance?
Yes. SELMA includes purpose-built CRICOS functionality for RTOs delivering to international students, covering visa condition tracking, Confirmation of Enrolment (CoE) management, agent commission, and the reporting obligations that come with CRICOS registration.
- 10.
Does SELMA support apprenticeships, traineeships, and employer-based training?
Yes. SELMA includes dedicated work-based training functionality, with employer portals, training plan management, block course scheduling, and AVETMISS compliance built in, designed specifically for apprenticeship and traineeship delivery.
- 11.
Does SELMA support RTOs that also deliver CPD, short courses, or licensing training?
Yes. If your RTO runs fee-for-service short courses, first aid training, or licensing programmes alongside your core qualifications, SELMA supports a branded shopfront, online payments, event scheduling, and the relevant AVETMISS fee-for-service reporting, all in the same platform as your accredited training.
- 12.
Can multi-campus or multi-state RTOs run everything from one SELMA instance?
Yes. SELMA is built to handle multiple campuses, multiple states, and multiple training packages within a single instance, with reporting that can be filtered by campus, state, or business unit as needed.
- 13.
How does SELMA handle an ASQA audit or urgent compliance finding?
SELMA's built-in validation is designed to catch compliance issues, like incomplete USIs, missing AVETMISS fields, or overdue assessments, before they surface in an audit. If a finding does come up, our team can help you pull the relevant records and reports quickly to respond within ASQA's timeframes.
See what the future holds for your RTO.
Book a free 45-minute demo today.
