Sell and Deliver Fee for Service Training for Australian RTOs
Built for Australian RTOs Delivering Fee for Service Training
Whether you deliver first aid, liquor licensing, workplace health and safety, continuing professional development, or any other fee for service short course, SELMA gives you everything you need to sell, deliver, and report -- without a second system.
Who Uses SELMA for Fee for Service Training in Australia
From one-day public courses to corporate programmes, SELMA runs the commercial side of training for providers across Australia and New Zealand.
First Aid Providers
Public courses, certificates on completion
Liquor Licensing Trainers
Short sessions that fill and refill weekly
WHS and Safety Training
Site inductions and refresher courses
CPD and Professional Development
Points-based learning for members
Corporate Training Providers
One booking, many employees
Trades and Technical Training
Practical sessions across multiple venues
Health and Allied Health Training
Workshops, renewals and attendance records
Leadership and Management Training
Multi-day programmes for corporate clients
RTOs with Commercial Training Arms
Short courses and accredited delivery in one system
Everything You Need to Run Fee for Service Training
Branded Online Shopfront
Publish your fee for service course catalogue to a branded online shopfront. Students browse available courses, upcoming sessions, and dates without leaving your website. Real-time availability updates automatically as seats fill.
Online Payment Processing
Accept payment at the point of enrolment via Stripe integration. Credit card, debit card, and invoice payment options. Payment confirmation triggers automatic enrolment confirmation and joining instructions without manual intervention.
Event and Session Management
Create courses with multiple sessions, dates, and locations. Manage trainer allocation, venue capacity, and session availability from a single interface. Reschedule sessions, move students between dates, and manage cancellations without administrative complexity.
Multi-Employee Enrolment Forms
Corporate clients enrol multiple employees in a single transaction. One booking form, one payment, multiple student records created simultaneously -- with USI verification triggered automatically for each student at the point of enrolment.
Automated Communications
Enrolment confirmations, joining instructions, pre-course reminders, post-course follow-ups, and certificate delivery all triggered automatically based on enrolment events. Reduce admin overhead while improving the student experience.
Certificate and Statement of Attainment Generation
Statements of attainment and certificates of completion generated and delivered automatically when a student completes a course. Branded templates, digital delivery, and records stored against the student profile for audit purposes.
Waitlist and Discount Management
Automatic waitlist management when sessions reach capacity, plus discount codes, early bird pricing, and group rates. Track usage and enrolment volumes across your fee for service catalogue alongside your funded training delivery.
Discount Codes and Promotional Pricing
Create and manage discount codes, promotional pricing, early bird rates, and group discounts. Apply discounts to specific courses, date ranges, or student groups. Track usage and measure the impact of promotional campaigns on enrolment volumes.
USI Verification at Enrolment
USI verification triggered automatically when a student enrols through the shopfront. Fee for service students are verified against the USI registry at the point of enrolment without any manual administration, keeping your AVETMISS records compliant from day one.
AVETMISS Fee for Service Reporting
Generate AVETMISS-compliant NAT files for your fee for service activity and submit directly to NCVER from within SELMA. Fee for service and funded enrolments share the same database -- one AVETMISS submission covering your entire training operation.
The Native Form Builder -- Capture Every Enquiry
SELMA's native form builder lets you create custom enrolment forms, corporate booking forms, and enquiry forms directly in the system without third-party tools. Unlike standard web forms that only capture data when a student hits submit, SELMA tracks interactions from the very first keystroke -- giving your team visibility of every prospective student's engagement from the moment they start filling in a form, even if they do not complete it.
Build custom forms for different course types, corporate clients, or booking scenarios
Conditional logic adapts the form based on what the student selects
First keystroke tracking captures partial completions so your team can follow up with prospects who did not finish enrolling
Form submissions flow directly into SELMA's CRM as enquiries or enrolments without manual data transfer
USI collection and verification built into the enrolment form workflow
Why One Platform Beats Two for Australian RTOs
Many Australian RTOs delivering both government-funded training and fee for service courses end up running two separate systems -- one for commercial course management and one for AVETMISS and state funding compliance. This creates duplicated student records, manual data transfer between systems, separate billing relationships, and a fragmented view of your RTO's performance.
SELMA eliminates this entirely. Your fee for service students and your funded training students share the same database. A student who enrols in a first aid course through your shopfront and later enrols in a funded qualification has one record, one USI, one history, and one consistent experience -- with AVETMISS reporting covering both activity streams from the same system.
One student record regardless of enrolment pathway or funding type
State funding contract reconciliation alongside fee for service revenue reporting
One subscription covering unlimited users across your whole RTO
One AU-based support team for your entire training operation
One AVETMISS submission covering both fee for service and funded activity
NZQA unit standard reporting available for both commercial and accredited delivery
USI verified once and stored against the student record for all future enrolments
How SELMA Compares to Standalone Fee for Service Platforms
Feature | Standalone short course tools | SELMA SIS |
|---|---|---|
Pricing model | Per admin user -- costs grow with team | Flat subscription -- unlimited users |
State funding contract management | No -- separate system required | Yes -- same platform, all jurisdictions |
AVETMISS fee for service reporting | No -- separate system required | Yes -- NAT file generation and NCVER submission |
Higher Education data models | No | Yes -- complex awards and dynamic grading |
International student management | No | Yes -- CRICOS, homestay, agents, advanced finance |
Native form builder with keystroke tracking | Limited | Yes -- first keystroke tracking |
AI workflow automation | Limited | Yes -- no-code workflow builder |
LMS integration | Available -- varies by platform | Bi-directional -- Moodle, Blackboard, Canvas, Cloud Assess |
Online payment processing | Yes | Yes -- Stripe integration |
Xero integration | Yes -- most platforms | Yes |
Branded online shopfront | Yes | Yes |
Event and session management | Yes | Yes |
Multi-employee enrolment forms | Yes | Yes |
Automated communications | Yes | Yes |
Certificate and statement of attainment generation | Yes | Yes |
Waitlist management | Yes | Yes |
Discount codes and promotional pricing | Yes | Yes |
NZQA unit standard reporting | No | Yes -- direct from SELMA |
ITR reporting | No | Yes -- direct API, no broker |
USI verification at enrolment | No | Yes -- automatic at point of enrolment |
Getting Started
SELMA's AU-based implementation team configures your shopfront, payment integration, enrolment forms, AVETMISS fee for service setup, and automated communications as part of onboarding. Most Australian RTOs delivering fee for service training are operational within 2 to 4 weeks of starting the process.
from onboarding to operational
Shopfront setup and branding configuration included in onboarding
Stripe payment integration set up and tested before go-live
Email templates for confirmations, reminders, and statements of attainment configured to your brand
AVETMISS fee for service reporting configured alongside your funded training AVETMISS setup
Staff training on course creation, session management, and reporting included
SDR and TEC compliance tools configured alongside your commercial delivery setup
USI verification configured and tested at the point of enrolment
State funding contract reconciliation tools configured if applicable
Frequently Asked Questions
- 01.
Can SELMA replace our existing short course management platform?
Yes. SELMA includes everything a standalone short course platform provides -- branded shopfront, online payment, event and session management, multi-employee enrolment, automated communications, certificates, waitlists, and discount codes. The advantage of SELMA over a standalone tool is that your fee for service operation sits inside the same platform as your AVETMISS reporting and state funding management, eliminating the need for two separate systems.
- 02.
How does the online shopfront work?
SELMA's shopfront displays your fee for service course catalogue with available sessions, dates, locations, and pricing. Students browse and select their course, complete the enrolment form, and pay online in a single workflow. When a session is full, the shopfront automatically shows it as unavailable and offers waitlist registration. Your course catalogue updates in real time as sessions fill, close, or new dates are added.
- 03.
Can corporate clients enrol multiple employees at once?
Yes. SELMA's multi-employee enrolment forms allow a corporate client or HR manager to enrol multiple employees in a single transaction -- one booking form, one payment, multiple student records created simultaneously. This is particularly useful for workplace training providers delivering first aid, WHS, or compliance training to corporate clients who book in groups.
- 04.
Does SELMA handle both fee for service and government-funded training?
Yes -- this is SELMA's key advantage over standalone short course platforms. Fee for service enrolments and government-funded enrolments share the same student database in SELMA. A student who enrols in a first aid course through your shopfront and later enrols in a funded qualification has one record, one USI, and one AVETMISS history in your system. Your fee for service NAT file generation and your funded training AVETMISS reporting draw on the same data.
- 05.
Does SELMA generate AVETMISS NAT files for fee for service activity?
Yes. SELMA generates AVETMISS-compliant NAT files for your fee for service training activity and submits directly to NCVER. Because fee for service enrolments and funded enrolments share the same database, your AVETMISS submission covers both activity streams from a single system. AVETMISS data validation tools within SELMA catch errors before submission, reducing the risk of failed or rejected NAT file uploads.
See how SELMA's Professional Training Management works for your organisation.
Book a free 45-minute demo today.
