{ "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "name": "CRM for RTOs and Training Providers | SELMA SIS", "description": "SELMA's education CRM manages student enquiries, applications, and enrolments in one pipeline. Purpose-built for RTOs, TAFEs, and training providers.", "url": "https://selmasis.com/crm" }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Does SELMA have a built-in CRM for student recruitment?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. SELMA includes a purpose-built education CRM with enquiry management, application pipelines, lead scoring, and automated workflows designed specifically for RTOs and training providers." } }, { "@type": "Question", "name": "Can SELMA replace our existing CRM?", "acceptedAnswer": { "@type": "Answer", "text": "For most RTOs, yes. SELMA's CRM handles the full student recruitment lifecycle from initial enquiry through to enrolment, eliminating the need for a separate CRM tool." } }, { "@type": "Question", "name": "Does the CRM work for international student recruitment?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. SELMA's CRM includes international recruitment workflows with visa tracking, agent management, and offer letter generation alongside domestic recruitment pipelines." } } ] } ] }

sell with SELMA

HomeCRM

student recruitment requires a CRM specialist, unless you use SELMA

Book a demo
Recruiting students shouldn't require a CRM specialist. SELMA's education-specific CRM is designed for your team, not your IT department, with pre-configured workflows that automate application stages and reduce manual follow-ups. Built-in compliance for visas, prerequisites, and offers works alongside self-service tools and bulk enrolment capabilities to give you complete pipeline visibility. From international students requiring visa support to apprentices enrolled through employers, SELMA handles every recruitment scenario while keeping your process simple and error-free.
SELMA CRM showing student application pipeline and contact event log

organisations & contacts

Build and maintain comprehensive relationships with employers, recruitment agents, partner institutions, and stakeholder organisations through hierarchical contact management. Track organisational structures, key decision-makers, and communication history within a unified system.
  • Hierarchical organisation structures with multiple contacts and relationship types
  • Complete interaction history with employers, agents, sponsors, and referral sources
  • Quick access to key decision-makers with detailed profiles and contact information
Strengthen institutional partnerships with comprehensive contact management designed for education sector relationships.

contact log

Maintain a complete interaction history with prospective students through a centralised timeline that records all touchpoints including phone calls, email correspondence, face-to-face meetings, and internal notes. Staff members can view the entire engagement history before contacting prospects, ensuring continuity and preventing duplicate outreach.
  • Complete communication history in one place with timestamped interactions and user attribution
  • View entire engagement context before every conversation ensuring personalised communication
  • Prevent duplicate contact and confusion with clear visibility of previous interactions
Never lose track of a conversation again with comprehensive interaction history at your fingertips.

enquiries management

Streamline the handling of student enquiries from initial contact through to enrolment decision with automated workflows and intelligent assignment rules. Capture enquiries from multiple channels including web forms, email, phone, and walk-ins into a unified queue.
  • Unified enquiry queue from all channels with automated assignment to appropriate staff
  • Response time tracking and SLA monitoring ensure timely follow-up
  • Templates for consistent communication whilst maintaining personalisation
  • Real-time dashboard shows enquiry volumes, conversion rates, and team performance
Turn more enquiries into enrolments with systematic enquiry management and automated workflows.

education crm

Purpose-built customer relationship management system designed specifically for education providers managing prospective students throughout the entire recruitment lifecycle. Track leads from initial awareness through enquiry, application, offer, and enrolment stages using customizable pipelines.
  • Track prospective students through complete recruitment journey with customizable sales pipelines
  • Automated lead scoring, qualification, and nurture campaigns trigger at key decision points
  • Campaign attribution and conversion funnel analysis provide data-driven recruitment insights
  • Role-based dashboards give admissions teams and executives relevant performance metrics
Transform your recruitment process with a CRM purpose-built for education, not adapted from sales software.

form builder

Design and deploy custom web forms for capturing enquiries, applications, registrations, and feedback without requiring technical expertise. Drag-and-drop interface allows you to add fields, conditional logic, validation rules, and automatic confirmation emails.
  • No coding required to build professional forms with conditional logic and validation
  • Form submissions automatically create records in SELMA eliminating manual data entry
  • Embed forms on your website or share via unique links for flexible deployment
Capture quality leads with custom forms that feed directly into your student management system.

online shopfront

Transform your WordPress website into a complete course enrolment portal where prospective students can browse programme offerings, check real-time availability, view pricing, and complete enrolment directly online. Integration synchronises course information, intake dates, and capacity limits between SELMA and your website automatically.
  • Students browse courses and enrol online 24/7 with real-time availability and pricing
  • Secure online payment processing and automatic student account creation in SELMA
  • Course information synchronises automatically between systems maintaining accuracy
Enable online enrolments that work whilst you sleep, reducing manual administration and accelerating time-to-enrolment.

Run a compliant, scalable education operation on one professional platform.

Get started