Sell and Deliver Short Courses and Professional Training
SELMA gives training providers everything they need to run a commercial short course operation -- a branded online shopfront, self-service enrolment, online payments, event management, automated communications, and certificate generation. All inside the same platform that manages your accredited programmes, compliance reporting, and student records.
Built for Training Providers Who Sell Courses Commercially
Whether you deliver first aid, liquor licensing, workplace health and safety, continuing professional development, or any other short course or event-based training, SELMA gives you a complete commercial training operation out of the box. Sell courses online, manage events and sessions, collect payment, automate communications, and issue certificates -- all without a separate platform.
Unlike standalone short course tools, SELMA manages your entire training operation in one place. Providers who deliver both commercial short courses and accredited or funded programmes no longer need two separate systems -- SELMA handles everything from the shopfront to compliance reporting under one subscription.
One platform for everything: SELMA is the only student management platform that handles both commercial short course delivery and accredited programme management in the same system. Short course enrolments, funded training records, compliance reporting, and financial management all share the same student database.
Who Uses SELMA for Short Course and Professional Training
Everything You Need to Run a Commercial Training Business
Branded Online Shopfront
Publish your course catalogue to a branded online shopfront that reflects your organisation's identity. Students browse available courses, upcoming sessions, and dates without leaving your website. Real-time availability updates automatically as seats fill.
Online Payment Processing
Accept payment at the point of enrolment via Stripe integration. Credit card, debit card, and invoice payment options. Payment confirmation triggers automatic enrolment confirmation and joining instructions without any manual intervention.
Event and Session Management
Create courses with multiple sessions, dates, and locations. Manage trainer allocation, venue capacity, and session availability from a single interface. Reschedule sessions, move students between dates, and manage cancellations without administrative complexity.
Multi-Employee Enrolment Forms
Corporate clients enrol multiple employees in a single transaction using SELMA's multi-employee enrolment forms. One booking, one payment, multiple students -- ideal for workplace training providers managing bulk corporate registrations.
Automated Communications
Enrolment confirmations, joining instructions, pre-course reminders, post-course follow-ups, and certificate delivery all triggered automatically based on enrolment events. Reduce admin overhead and improve the student experience simultaneously.
Certificate Generation on Completion
Certificates of completion, attendance records, and statements of attainment generated and delivered automatically when a student completes a course. Branded templates, digital delivery, and records stored against the student profile for future reference.
Waitlist Management
When a session reaches capacity, students join a waitlist automatically. When a place becomes available, the next student on the waitlist is notified and given a time-limited window to complete their enrolment and payment.
Discount Codes and Promotional Pricing
Create and manage discount codes, promotional pricing, early bird rates, and group discounts. Apply discounts to specific courses, date ranges, or student groups. Track usage and measure the impact of promotional campaigns on enrolment volumes.
Reporting and Revenue Tracking
Real-time reporting on enrolment volumes, revenue by course, session fill rates, and payment status. Build custom reports and dashboards to track commercial performance alongside your accredited programme delivery.
The Native Form Builder -- Capture Every Enquiry
SELMA's native form builder lets you create custom enrolment forms, corporate booking forms, and enquiry forms directly in the system without third-party tools. Unlike standard web forms that only capture data when a student hits submit, SELMA tracks interactions from the very first keystroke -- giving your team visibility of every prospective student's engagement from the moment they start filling in a form, even if they do not complete it.
- Build custom forms for different course types, corporate clients, or booking scenarios
- Conditional logic adapts the form based on what the student selects -- for example, showing additional fields for corporate bookings
- First keystroke tracking captures partial completions so your team can follow up with prospects who started but did not finish enrolling
- Form submissions flow directly into SELMA's CRM as enquiries or enrolments without manual data transfer
Why One Platform Beats Two
Many training providers who deliver both short commercial courses and accredited or funded programmes end up running two separate systems -- one for commercial course management and one for their SMS and compliance reporting. This creates duplicated student records, manual data transfer between systems, separate billing relationships, and a fragmented view of your organisation's performance.
SELMA eliminates this entirely. Your short course students and your accredited programme students share the same database. A student who enrols in a first aid course through your shopfront and later enrols in an accredited qualification has one record, one history, and one consistent experience -- managed entirely within SELMA.
- One student record regardless of how a student was enrolled or what they are studying
- One view of revenue across commercial and funded training streams
- One subscription covering unlimited users across your whole team
- One support team for your entire platform rather than two vendors to manage
- Compliance reporting that draws on the same database as your commercial enrolments
How SELMA Compares to Standalone Short Course Platforms
| Feature | Standalone short course tools | SELMA SIS |
|---|---|---|
| Pricing model | Per admin user -- costs grow with team | Flat subscription -- unlimited users |
| Branded online shopfront | Yes | Yes |
| Online payment processing | Yes | Yes -- Stripe integration |
| Event and session management | Yes | Yes |
| Multi-employee enrolment forms | Yes | Yes |
| Automated communications | Yes | Yes |
| Certificate generation | Yes | Yes |
| Waitlist management | Yes | Yes |
| Discount codes | Yes | Yes |
| Native form builder with keystroke tracking | Limited | Yes -- first keystroke tracking |
| Accredited programme management | No -- separate system required | Yes -- same platform |
| Compliance reporting | No -- separate system required | Yes -- AU and NZ compliance built in |
| Higher Education data models | No | Yes -- complex awards and dynamic grading |
| International student management | No | Yes -- homestay, agents, advanced finance |
| Xero integration | Yes -- most platforms | Yes |
| AI workflow automation | Limited | Yes -- no-code workflow builder |
| LMS integration | Available -- varies by platform | Bi-directional -- Moodle, Blackboard, Canvas, Cloud Assess |
Getting Started
SELMA's implementation team configures your shopfront, payment integration, enrolment forms, and automated communications as part of onboarding. Most organisations delivering short courses are operational within 2 to 4 weeks of starting the process.
- Shopfront setup and branding configuration included in onboarding
- Stripe payment integration set up and tested before go-live
- Email templates for confirmations, reminders, and certificates configured to your brand
- Existing course and student data migrated if required
- Staff training on course creation, session management, and reporting included
Book a free 45-minute demo and we will walk you through the shopfront, enrolment workflow, payment processing, and how it all connects to your accredited programme management if applicable.