connect your favourite apps
Your technology ecosystem should work together, not in silos.
SELMA's integration capabilities connect with accounting platforms, CRM systems, productivity suites, learning management systems, and custom applications creating unified data flow across your institutional technology stack. Pre-built integrations with Xero, MYOB, HubSpot, Salesforce, Office 365, Google Workspace, Canvas, Moodle, and Blackboard eliminate custom development requirements whilst comprehensive RESTful API enables bespoke integrations tailored to unique institutional needs. Bidirectional synchronisation maintains data consistency, automated user provisioning eliminates duplicate account management, and webhook notifications enable real-time integration—giving your institution connected technology that shares data seamlessly.

Accounting System Integration
Native integration with leading accounting platforms including Xero and MYOB eliminates duplicate data entry and ensures financial accuracy through automatic synchronisation. Student invoices, payments, refunds, and credit notes synchronise automatically creating corresponding transactions in your accounting system with proper account coding.
- Automatic synchronisation of invoices, payments, and refunds with configurable chart of accounts mapping
- Reconciliation reports identify discrepancies with comprehensive error handling preventing data loss
- Configurable sync intervals balance real-time accuracy with system performance
Bridge student management and accounting for seamless financial operations and accurate reporting.

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CRM Integration
Connect SELMA with enterprise CRM platforms including HubSpot, Salesforce, and ZOHO creating unified view of prospect and customer data across systems. Bidirectional synchronisation ensures contact information, interaction history, opportunity stages, and conversion events remain consistent between platforms.
- Marketing teams use familiar CRM tools whilst admissions staff work in SELMA with real-time sync
- Custom field mapping and conflict resolution maintain data integrity across integrated systems
- Campaign attribution connects marketing activities with enrolment outcomes providing ROI visibility
Unite marketing and enrolment data for complete visibility across the student recruitment lifecycle.
O365 Integration
Native integration with Microsoft Office 365 connects SELMA with Outlook, Teams, and Azure Active Directory creating unified authentication and communication workflows. Single sign-on allows staff and students to access SELMA using existing Microsoft credentials eliminating separate password management.
- Automatic user provisioning creates SELMA accounts when staff or students added to Azure AD
- Email integration enables two-way communication directly from student records within Outlook
- Calendar synchronisation ensures timetables appear in Outlook automatically with real-time updates
Leverage your Microsoft investment with seamless SELMA integration and unified authentication.
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Google Integration
Seamless integration with Google Workspace connects SELMA with Gmail, Google Calendar, and Google authentication services creating unified access and communication workflows. Staff and students log into SELMA using existing Google credentials with automatic account synchronisation.
- Single sign-on with Google Workspace eliminates separate SELMA password management
- Timetable synchronisation with Google Calendar ensures schedules update automatically across devices
- Email integration maintains complete correspondence history within student records
Connect SELMA with your Google Workspace for unified authentication and automatic calendar synchronisation.
LMS Integration
Pre-built integration with leading learning management systems including Canvas, Moodle, Blackboard, and Cloud Assess eliminates duplicate data entry and maintains consistency between teaching and administration platforms. Automatic user provisioning creates LMS accounts when students enrol or teachers are assigned to courses.
- Assessment results flow from LMS to SELMA updating academic records automatically
- Course enrolment synchronisation ensures students access appropriate LMS content immediately
- Single sign-on enables seamless navigation between learning and administration platforms
Create single source of truth for student data with seamless learning and administration synchronisation.


Other Integrations
Connect SELMA with payment gateways, SMS providers, document signing services, identity verification platforms, and industry-specific systems through native integrations and flexible API connections. Support Stripe, PayPal, DocuSign, Adobe Sign, Persona, and regional providers with pre-configured connections.
- Payment gateway integration enables secure online fee payment with automatic reconciliation
- SMS provider integration supports bulk messaging and two-way communication
- Document signing integration streamlines contract collection and agreement management
Extend SELMA's capabilities through ecosystem integrations matching your institutional technology choices.
API
Comprehensive RESTful API provides programmatic access to SELMA functionality enabling custom integrations, mobile application development, and automated workflows tailored to institutional requirements. API endpoints support create, read, update, and delete operations across students, enrolments, courses, finances, and system configuration.
- Authentication via API keys or OAuth with rate limiting preventing abuse
- Webhook notifications alert external systems of data changes enabling real-time integration
- Interactive API documentation with code examples accelerates development timelines
Build custom integrations and automated workflows connecting SELMA with bespoke institutional systems.


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