Sell and Deliver Short Courses and Professional Training in New Zealand
SELMA gives New Zealand training providers everything they need to run a commercial short course operation -- a branded online shopfront, self-service enrolment, online payments, event management, automated communications, and certificate generation. Report unit standard completions directly to NZQA. All inside the same platform that manages your accredited programmes, SDR reporting, and student records.
Built for New Zealand Training Providers Who Sell Courses Commercially
Whether you deliver first aid, liquor licensing, workplace health and safety, continuing professional development, or any other short course or event-based training, SELMA gives you a complete commercial training operation out of the box. Sell courses online, manage events and sessions, collect payment, automate communications, issue certificates, and report unit standard completions directly to NZQA -- all without a separate platform.
Unlike standalone short course tools, SELMA manages your entire training operation in one place. New Zealand providers who deliver both commercial short courses and TEC-funded or accredited programmes no longer need two separate systems -- SELMA handles everything from the shopfront to SDR reporting and NZQA submissions under one subscription.
NZQA unit standard reporting included: SELMA allows New Zealand training providers to report unit standard completions directly to NZQA as part of the short course delivery workflow. This is a significant advantage for PTEs and training organisations delivering unit standard-based short courses who need to report completions without a separate compliance system.
One Platform for Everything
SELMA is the only student management platform that handles both commercial short course delivery and TEC-funded programme management in the same system. Short course enrolments, SDR reporting, NZQA unit standard submissions, and financial management all share the same student database -- giving New Zealand providers a complete view of their training operation without switching between systems.
Standalone short course platforms like Arlo do not connect to NZQA, SDR, or TEC reporting. Providers using them for commercial delivery still need a separate SMS for their funded or accredited programmes. SELMA eliminates this gap -- commercial enrolments and compliance-linked programmes share the same student records, the same reporting tools, and the same support team.
Who Uses SELMA for Short Course and Professional Training in New Zealand
Everything You Need to Run a Commercial Training Business in New Zealand
Branded Online Shopfront
Publish your course catalogue to a branded online shopfront that reflects your organisation's identity. Students browse available courses, upcoming sessions, and dates without leaving your website. Real-time availability updates automatically as seats fill.
Online Payment Processing
Accept payment at the point of enrolment via Stripe integration. Credit card, debit card, and invoice payment options. Payment confirmation triggers automatic enrolment confirmation and joining instructions without any manual intervention.
Event and Session Management
Create courses with multiple sessions, dates, and locations. Manage trainer allocation, venue capacity, and session availability from a single interface. Reschedule sessions, move students between dates, and manage cancellations without administrative complexity.
Multi-Employee Enrolment Forms
Corporate clients enrol multiple employees in a single transaction using SELMA's multi-employee enrolment forms. One booking form, one payment, multiple student records created simultaneously -- ideal for workplace training providers managing bulk corporate registrations.
NZQA Unit Standard Reporting
Report unit standard completions directly to NZQA from within SELMA as part of your short course delivery workflow. No separate compliance system required for unit standard-based short courses -- SELMA handles commercial delivery and NZQA reporting in one place.
Automated Communications
Enrolment confirmations, joining instructions, pre-course reminders, post-course follow-ups, and certificate delivery all triggered automatically based on enrolment events. Reduce admin overhead and improve the student experience simultaneously.
Certificate Generation on Completion
Certificates of completion, attendance records, and Records of Learning generated and delivered automatically when a student completes a course. Branded templates, digital delivery, and records stored against the student profile for future reference.
Waitlist Management
When a session reaches capacity, students join a waitlist automatically. When a place becomes available, the next student on the waitlist is notified and given a time-limited window to complete their enrolment and payment.
Discount Codes and Promotional Pricing
Create and manage discount codes, promotional pricing, early bird rates, and group discounts. Apply discounts to specific courses, date ranges, or student groups. Track usage and measure the impact of promotional campaigns on enrolment volumes.
The Native Form Builder -- Capture Every Enquiry
SELMA's native form builder lets you create custom enrolment forms, corporate booking forms, and enquiry forms directly in the system without third-party tools. Unlike standard web forms that only capture data when a student hits submit, SELMA tracks interactions from the very first keystroke -- giving your team visibility of every prospective student's engagement from the moment they start filling in a form, even if they do not complete it.
- Build custom forms for different course types, corporate clients, or booking scenarios
- Conditional logic adapts the form based on what the student selects -- for example, showing additional fields for corporate bookings
- First keystroke tracking captures partial completions so your team can follow up with prospects who started but did not finish enrolling
- Form submissions flow directly into SELMA's CRM as enquiries or enrolments without manual data transfer
Why One Platform Beats Two for New Zealand Providers
Many New Zealand training providers who deliver both short commercial courses and TEC-funded or accredited programmes end up running two separate systems -- one for commercial course management and one for SDR reporting and NZQA compliance. This creates duplicated student records, manual data transfer between systems, separate billing relationships, and a fragmented view of your organisation's performance.
SELMA eliminates this entirely. Your short course students and your funded programme students share the same database. A student who books a first aid course through your shopfront and later enrols in a TEC-funded programme has one record, one history, and one consistent experience -- with NZQA unit standard reporting available for both delivery streams.
- One student record regardless of how a student was enrolled or what they are studying
- NZQA unit standard reporting available for both commercial and accredited delivery
- SDR reporting draws on the same student database as your commercial enrolments
- One view of revenue across commercial and funded training streams
- One subscription covering unlimited users across your whole team
- One NZ-based support team for your entire platform
How SELMA Compares to Standalone Short Course Platforms
| Feature | Standalone short course tools | SELMA SIS |
|---|---|---|
| Pricing model | Per admin user -- costs grow with team | Flat subscription -- unlimited users |
| Branded online shopfront | Yes | Yes |
| Online payment processing | Yes | Yes -- Stripe integration |
| Event and session management | Yes | Yes |
| Multi-employee enrolment forms | Yes | Yes |
| Automated communications | Yes | Yes |
| Certificate and Record of Learning generation | Yes | Yes |
| Waitlist management | Yes | Yes |
| Discount codes | Yes | Yes |
| NZQA unit standard reporting | No | Yes -- direct from SELMA |
| SDR reporting | No -- separate system required | Yes -- same platform |
| ITR reporting | No | Yes -- direct API, no broker |
| TEC funded programme management | No -- separate system required | Yes -- same platform |
| Native form builder with keystroke tracking | Limited | Yes -- first keystroke tracking |
| Higher Education data models | No | Yes -- complex awards and dynamic grading |
| International student management | No | Yes -- homestay, agents, UIP reporting |
| Xero integration | Yes -- most platforms | Yes |
| AI workflow automation | Limited | Yes -- no-code workflow builder |
| LMS integration | Available -- varies by platform | Bi-directional -- Moodle, Blackboard, Canvas, Cloud Assess |
Getting Started
SELMA's NZ-based implementation team configures your shopfront, payment integration, enrolment forms, and automated communications as part of onboarding. Most New Zealand providers delivering short courses are operational within 2 to 4 weeks of starting the process.
- Shopfront setup and branding configuration included in onboarding
- Stripe payment integration set up and tested before go-live
- NZQA unit standard reporting configured for your specific qualifications and unit standards
- SDR and TEC compliance tools configured alongside your commercial delivery setup
- Email templates for confirmations, reminders, and certificates configured to your brand
- Staff training on course creation, session management, and reporting included
Book a free 45-minute demo with SELMA's NZ team and we will walk you through the shopfront, enrolment workflow, payment processing, NZQA unit standard reporting, and how it all connects to your SDR and TEC compliance if applicable.